What Are Hokkaido Sweets?
Hokkaido is blessed with a rich natural environment, producing high-quality ingredients such as butter, milk, and sweet potatoes. Many of Japan’s most beloved confections originate from this region. From world-famous brands to hidden local gems only found in Hokkaido, here are some sweets that make perfect souvenirs or gifts. How many of them have you tried?
ROYCE’ Nama Chocolate
The legendary ROYCE’ Nama Chocolate is a melt-in-your-mouth delicacy made with premium cocoa and fresh cream from Hokkaido. Each piece offers a rich, velvety texture that chocolate lovers can’t resist.
Price per piece: approx. ¥43 (20 pieces / ¥864)
Shelf life: about 1 month when refrigerated
Where to buy: Available at ROYCE’ official online store, Amazon Japan, Rakuten, and Hokkaido product fairs nationwide.
When to enjoy: Perfect for souvenirs, Valentine’s gifts, or as a small indulgence for yourself.
Fresh Caramel
Another iconic treat from Hokkaido is the Fresh Caramel, made with rich local milk and cream. Its soft texture and sweet aroma melt instantly in your mouth.
Price per piece: approx. ¥97.5 (8 pieces / ¥780)
Shelf life: 90 days refrigerated from production
Where to buy: Amazon Japan, Rakuten, and official stores.
Best for: Personal treats, souvenirs, or Valentine’s gifts.
Shiroi Koibito (White Lovers)
Shiroi Koibito is not only a beloved sweet in Japan but also internationally famous—so popular that imitations appear overseas!
It’s a crispy langue de chat cookie with white chocolate, representing Hokkaido’s snowy image.
Price per piece: approx. ¥80 (12 pieces / ¥950)
Shelf life: 180 days from production
Where to buy: Ishiya official store, airports, and souvenir shops in Hokkaido.
Rokkatei Marusei Butter Sand
Produced by Rokkatei, a confectionery founded in 1933 in Obihiro, Tokachi, this sandwich cookie combines buttercream and raisins between two biscuits.
A long-time favorite among locals and tourists alike.
Price per piece: approx. ¥145 (4 pieces / ¥580)
Shelf life: 9–10 days below 25°C
Where to buy: Rokkatei official store, online shop, and department stores across Japan.
Trappist Butter Cookies
Made by monks at the Trappist Monastery in Hakodate, these cookies are known for their simple yet deep buttery flavor.
A long-selling classic that embodies the taste of Hokkaido.
Price per piece: approx. ¥75 (12 pieces / ¥894)
Shelf life: 180 days
Where to buy: Online or at Hokkaido product fairs.
Wakasaimo
A traditional Hokkaido sweet that resembles a roasted sweet potato but is made from white bean paste and kombu syrup.
It has a nostalgic, old-fashioned sweetness that locals adore.
Price per piece: approx. ¥143 (6 pieces / ¥860)
Shelf life: 29 days unopened at room temperature
Where to buy: Wakasaimo Honpo official shop and major souvenir stores.
Gokatteya Yokan (Sweet Bean Jelly)
This small cylindrical yokan (sweet bean jelly) can be easily eaten on the go. It’s a traditional sweet often given as a gift in southern Hokkaido.
Price per stick: ¥324
Shelf life: 90 days
Where to buy: Gokatteya official shop, Amazon Japan, and Rakuten.
FAQ
Q1. Where can I buy these Hokkaido sweets?
They are available online through each brand’s official store, Amazon Japan, Rakuten, and at Hokkaido product fairs nationwide.
Q2. Are these sweets available year-round?
Most of them are, but some limited editions may appear during winter or Valentine’s season.
Q3. Do they contain allergens?
Most contain milk, eggs, and wheat. Please check the package for details before consuming.
